José, or Jo, is Oyster's Head of Branding.

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He is also dr.consulta's former head of branding, responsible for the communication plan and brand book of the brand that entered Breakthrough Brands, Interbrand's global ranking of the most innovative and fastest-growing brands.

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He also has:

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Experience in the 3 main areas of branding
Having worked as a visual identity designer, verbal identity copywriter, and brand strategist.

Dual specialization
In Marketing Communications Strategy from Miami Ad School and Business Management from Insper.
Also studied Advertising and Marketing at ESPM and Graphic Design at FAAP and ESDi (Spain)